Sedlinger & Associates

About Sedlinger & Associates

Led by market expert Oliver Sedlinger, the company combines first-hand market experience, relationships across China's travel trade and practical knowledge of the local business environment. Its work is tailored to each client's objectives, resources and target audiences.

Clients include hotels and hotel groups, resorts, destinations, tourism boards, marketing alliances, transportation providers, incoming destination management companies (DMCs) and other tourism-related businesses.

Sedlinger & Associates focuses on helping international tourism businesses understand and develop business opportunities and sales in mainland China, Hongkong and Taiwan.

Services

Trade Sales and Representation

Sedlinger & Associates supports international tourism businesses in developing relationships with relevant Chinese travel trade partners. Activities can include:

• Market entry planning and trade sales development
• Sales calls and relationship management
• Trade events, workshops and trade fairs
• Familiarization trips
• Product training and webinars
• Trade mailings and partner communication

Media Relations and Public Relations

Media and public relations activities help clients communicate their products and stories to relevant audiences. Services can include:

• Storytelling and press kit development
• Media sales calls and relationship building
• Press releases and media mailings
• Media events and familiarization trips
• Interviews and key opinion leader activities
• Media monitoring and press clipping

Digital Marketing

Digital activities complement trade sales and media relations. Depending on the client's objectives, these may include:

• Content development
• Website and digital communication support
• Social media activities
• Community marketing
• Coordination of online and offline promotion

Additional Services

Additional services include market research, consulting, China Ready programmes, translation and marketing collateral production. The scope of work is adapted to each client's requirements and Greater China strategy.

For further information, visit the Services page.

Greater China Outbound Travel Market Expertise

Sedlinger & Associates focuses on outbound travel from mainland China, Hongkong and Taiwan. Its work takes into account the needs of different travel trade partners, traveler segments and distribution channels across the region.

Relevant contacts may include tour operators, wholesalers, online travel agencies (OTAs), incoming destination management companies (DMCs), MICE organizers, travel management companies (TMCs), travel agents, luxury travel advisors and media.

The company works with clients to identify appropriate partners and audiences, adapt product positioning and messaging, and develop activities suited to local market conditions.

Read more on the market information and insights page and explore B2B insights on hotel sales to China.

Our Approach

Every engagement begins with discussions about the client's needs, resources and goals. Based on this assessment, Sedlinger & Associates develops an individual market strategy and proposes appropriate activities, timelines, key performance indicators (KPIs), targets and reporting arrangements.

Implementation is supported by regular communication and reporting. Activities and priorities are adapted to the agreed objectives and market conditions.

The approach is hands-on and relationship-driven, with an emphasis on relevant market engagement, sustainable business opportunities and long-term cooperation.

Experience and Client References

Sedlinger & Associates has worked with international tourism organizations across sectors including hotels, resorts, destinations, marketing alliances and transportation.

• Hotels and hotel groups: Steigenberger Hotels / Deutsche Hospitality; HR Group / Revo Hospitality
• Resorts: Weisse Arena Group / LAAX
• Destinations: Salzburg, Innsbruck, Upper Austria and Brussels tourist boards
• Marketing alliances: Historic Highlights of Germany
• Incoming travel services: Studiosus
• Transportation: Majestic Imperator and European Sleeper
• Attractions and cultural projects: Mythos Mozart

Examples are provided for general reference. The specific services delivered vary by client and engagement.

See the full client references page for further information.

Industry Involvement and Media

Oliver Sedlinger's market expertise has been featured in interviews, articles and industry commentary. Publications and media outlets associated with his work include Skift, Travel Weekly Asia, Hospitality Net, China Daily, Channel News Asia, The Straits Times and the South China Morning Post.

Oliver Sedlinger also participates in industry events and shares market news and insights through LinkedIn.

Learn more about Oliver Sedlinger and his professional experience.

Oliver Sedlinger

Oliver Sedlinger is the co-founder and CEO of Sedlinger & Associates and specializes in the Greater China outbound travel market. He has worked in the market since 2000, with experience in tourism sales, business development, market representation and relationships with Chinese travel trade partners.

His work focuses on helping international tourism businesses understand market opportunities, engage relevant partners and develop their business in Greater China.

Feng Wei

Feng Wei is an international tourism executive specializing in the Chinese outbound travel market and co-founder of Sedlinger & Associates.

With her 15+ years of first-hand experience in Greater China, she blends in-depth market knowledge with extensive hands-on experience in sales, business development and on-the-ground market representation for international tourism businesses.

Offices and Contact

Hong Kong Office

Beijing Office

Email: office@sedlinger.com

Telephone and fax: +86 10 84567913

Hong Kong Company Registration: 2283438

Frequently Asked Questions

For information about working with Sedlinger & Associates, its services and China market representation, visit the Frequently Asked Questions page.