FAQ

Which market areas do you cover?

We cover Hongkong, Taiwan and Mainland China, including major economic hubs such as Beijing, Shanghai or Guangzhou, upcoming markets such as Chengdu, Shenzhen or Hangzhou, as well as many other important cities.

Do you work B2B or B2C - or both?

Our main focus is on B2B. We use our networks, experience, know-how and tools to engage suitable contacts in the Greater China travel industry on behalf of our clients. We introduce the client and their product to potential buyers, generating business requests and revenue. We also offers B2C services both online and offline, provided it does make sense within the overall strategy.

How strong is your network?

Our business network is both vast and deep. With many of our buyers we have worked successfully for years, so there is a very high level of trust and credibility. Since our role for our clients is fundamentally a sales one, the trust and credibility we have earned are essential in giving us access to decision makers. On average, we maintain a database of 1500 - 2000 current contacts that is constantly updated.

What kind of trade contacts do you have?

We maintain close relationships with all types of Chinese trade partners and potential buyers, including tour operators, wholesalers, OTA, DMC, MICE, TMc, high-end travel agents and luxury advisors, as well as many other important market players such as airlines, suppliers or media. Depending on each client's individual needs and strategy, we identify and engage the most suitable contacts.

How do you work with your clients?

We begin with in-depth personal conversations identifying their needs, resources and goals. Based on that we propose an individual market strategy. Once agreed, we provide a detailed proposal listing all activities to be carried out within a specific time frame, as well as transparent pricing, KPI, targets and reporting. Once the proposal is accepted, we carry out our agreed tasks as planned, supported by regular updates and reports, usually on a monthly basis. We do not replace your sales team. We act as your outsourced China sales office, developing trade relationships and commercial opportunities together with you.

What credentials do you have for your market expertise?

Apart from our proven track-record of 25 years of consistent and successful business activity in the Greater China outbound travel market, we believe that the trust placed in us by our clients over the years provides the most compelling evidence of our capability. Out of respect for our clients, we limit public details on our work for them, but we can provide details on the work carried out and the results achieved individually upon request.

What public credentials are available?

We have participated in countless public events that are documented. Also, our work and expertise is very well recognized within the travel industry and documented by many public quotes, interviews and mentions, for example for leading media such as Skift, TTG Asia, China Daily, Channel News Asia, The Straits Times and many others. Our founder Oliver Sedlinger is recognized as a leading global expert on the Greater Chinese outbound travel market and has been invited as speaker and panellist on many occasions. In this role, Oliver is also very active publicly on Linkedin sharing market news and know-how.