Feng Wei

15+ years of Expertise

Feng Wei is a tourism executive specializing in the Greater China outbound travel market and co-founder of Sedlinger & Associates.

With her 15+ years of first-hand experience in the market, she blends in-depth market know-how with hands-on experience in sales, business development and market representation for international tourism suppliers.

Professional Background

Since 2009, she has worked as chief market representative for organizations such as Salzburg City Tourist Board and Innsbruck City Tourist Board, developing trusted relationships and commercial networks within the Greater China outbound travel industry

In 2012, together with co-founder Oliver Sedlinger, she began to develop their joint business representing international clients, while continuing to act as chief market representative for Salzburg and Innsbruck.

The growing number of clients then resulted in the formal establishment of the company Sedlinger & Associates Ltd. in 2015.

Greater China Market Expertise

Feng Wei's expertise includes developing sales and marketing opportunities, maintaining trade and media relationships and supporting clients' ongoing commercial activities.

Hands-on Sales and Market Representation

Her hands-on approach gives clients an experienced local partner who understands both their business objectives and the realities of the Chinese travel industry. The aim is to turn market knowledge and trusted relationships into sustainable business development.

Industry Publications and Recognition

Feng Wei's public industry recognition is well documented. She has participated in more than 50 public events and contributed to many press interviews and media reports.

Some examples are Beijing News, Sina Weibo, 2026 Salzburg China Day, or China Daily.

Sedlinger & Associates – Inside Outbound China

Through Sedlinger & Associates, Feng Wei, Oliver Sedlinger and their team combine local market presence, commercial expertise and long-standing industry relationships to help international tourism businesses develop their presence and sales in Greater China.

Feng Wei continues to focus on her representation role for Salzburg and Innsbruck, while also supporting the team in their work for other clients.

Learn more about our Services, Clients and Insights and how we can support your business in the Chinese outbound travel market.