Oliver Sedlinger

Global Expert on the Chinese Outbound Travel Market

Oliver Sedlinger is Co-Founder and CEO of Sedlinger & Associates and an international tourism executive specializing in the Chinese outbound travel market.

With first-hand experience in Greater China since 2000, he combines in-depth market knowledge with extensive hands-on experience in sales, business development and on-the-ground market representation for international tourism businesses.

Professional Background

Oliver has spent more than 25 years working within the Greater China travel industry, developing trusted relationships, commercial networks and practical knowledge of its travel trade.

Prior to setting up his own company, Oliver has worked on the ground in the Chinese market in executive roles and functions for several organizations. This includes Salzburg City Tourist Board (2000 - 2009, Chief Representative China), later a client of Sedlinger & Associates. It also includes German National Tourist Board (2009 - 2012, Director Beijing Office (China Representative)) as well as European Travel Commission (2011 - 2012, Member of the Board ETC Operations Group China).

Through his leadership of Sedlinger & Associates since 2012, he helps international tourism suppliers understand, enter and develop their business in Mainland China, Hong Kong and Taiwan.

Hands-on Sales and Market Representation

Oliver's expertise extends beyond consulting and market research. He and his team represent international clients directly in the market, engaging travel agencies, tour operators, wholesalers and other relevant business partners.

Their work includes developing sales opportunities, presenting products to prospective buyers, building distribution partnerships, maintaining trade relationships and supporting clients' ongoing commercial activities.

This hands-on approach gives clients an experienced local partner who understands both their business objectives and the realities of the Chinese travel industry. The aim is to turn market knowledge and trusted relationships into sustainable business development.

Greater China Market Expertise

Oliver's work focuses on the Chinese outbound travel market, with particular emphasis on B2B sales and representation for international hotel groups, destinations, resorts, tourism organizations, transport providers and other travel-related businesses.

Industry Publications and Recognition

Oliver regularly shares professional insights on the Chinese outbound travel market and contributes to industry discussions through articles, interviews and speaking engagements.

His published work and comments address market development, sales strategies, travel trade relationships and the practical challenges facing international tourism suppliers seeking business from China.

This includes English speakig media such as Skift, Travel Weekly Asia, Hospitality Net, China Daily, Channel News Asia, China Daily Asia, Straits Times, or South China Morning Post.

There are, of course, also many media remarks in Chinese-speaking media, both industry media such as National Tourism Magazine, TTG China, Travel Weekly China or Travel Agent Magazine, as well as mass media such as Sina, Sohu, Ifeng, Netease or the Paper. Additionally, Oliver Sedlinger also has a public entry on Baidu Baike, a Chinese online encyclopedia.

Sedlinger & Associates – Inside Outbound China

Through Sedlinger & Associates, Oliver and his team combine local market presence, commercial expertise and long-standing industry relationships to help international tourism businesses develop their presence and sales in Greater China.

With more than 15 years' experience as market representative, co-founder Feng Wei is also a recognized expert in the Chinese outbound travel market.

Oliver explains: "After more than a decade of hands-on sales experience in the market, the idea was to assemble a team of excellence that can focus completely on the needs of a limited number of clients and work based on Chinese buyers' actual demand, thereby creating real, tangible commercial value."

Learn more about our Services, Clients and how we can support your business in the Chinese outbound travel market.